Import »Import from Tumblr

Are you making the switch from Tumblr to This page explains how to import your blog in four easy steps. (Also: welcome! We’ve got a Get Started guide just for you.)

Step One: Sign up for an account at

If you don’t already have an account here on, head over to the home page and get started!

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Step Two: Authenticate with Tumblr

To bring your Tumblr content to, go to your blog’s Dashboard (accessible in the drop-down menu under your blog’s name in the admin bar) and in the left-hand column of the Dashboard, go to Tools → Import.

Choose the Tumblr importer:

That link will begin the import process. Click the “Connect to Tumblr to begin” button:

connect to tumblr

You will then be directed to your Tumblr account to connect it to (or to the Tumblr login page if you’re not already logged in at Tumblr):

grant access to Tumblr account

Once you click Allow, your Tumblr account and account will be connected.

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Step Three: Import your content

The importer will then fetch a list of your Tumblr blogs and let you pick which one to import. Click Import this blog to get going.

Once you start the import, progress will be shown on the import page and you’ll receive an email when the import is finished.

We try super hard to make sure that all your Tumblr content, including your videos, are imported into your blog. Videos you had uploaded to Tumblr are imported into VideoPress and other embeds are converted to use shortcodes. Sometimes the importer finds an embed it can’t convert and a list of these is included in the import completion email for you to check.

If your Tumblr site has a custom domain (like instead of, then you’ll need to disable the custom domain temporarily while the import is processed. You can do this by going to your Tumblr Dashboard, clicking on the Settings button and then un-ticking the “Use a Custom Domain” checkbox:

Then you’ll want to set up Domain Mapping on your blog so that your readers can use the same domain to reach your site as before.

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Step Four: Start using WordPress and create your own unique style

  • Learn about WordPress
    There’s a great tutorial just for new users coming from Tumblr at, which walks you through the basics of setup, importing, customizing your blog, and posting. There are also tutorials to assist you with changing your blog title and getting the right look for your blog, as well as more in-depth topics such as using WordPress on mobile devices.
  • Customize your theme and design
    You can customize the design of your site by picking one of our post-format-enabled, Tumblr-ready themes. If you purchase the Custom Design upgrade, you can also modify your new blog’s colors, fonts and even your CSS if you choose.
  • Post to your blog by email
    To post by email, you just need to generate an email address for your blog within your dashboard and then you can get started right away. Our post by email document will walk you through the process. You can add galleries, tags, videos, slideshows, polls, and so much more, all via email!
  • Add audio to your blog
    You can add mp3 files to your blog by in a number of ways; using a handy shortcode, the SoundCloud player, or alternatively, to upload an audio file directly to your blog’s media library you can grab the Space Upgrade.
  • Add video to your blog
    We currently support adding videos from a variety of sources, such as YouTube, Vimeo, Ted, Flickr and many more. Furthermore, you can get the VideoPress upgrade to enable you to upload your own videos directly to your blog. Videos already in your Posterous export file will already be imported; you’ll need the upgrade only if you wish to add new ones.
  • Upload or embed other file types has support for a multitude of filetypes. Additionally, you can embed documents for viewing within your posts using a service like Scribd.

I’m still stuck!

If you’re having trouble with any part of the process, don’t hestiate to contact our Happiness Team. We’re here to help!

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