Traffic

Stats

Want to know how many visits your site gets, and what posts and pages are most popular? Your stats page includes a bunch of nifty graphs, charts, and lists that show you all that and more.

The following are not reflected in your stats:

  • Visits to uploaded documents and files
  • Visits from browsers that do not execute javascript or load images
  • GoogleBot and other search engine spiders
  • Visits you make to your own publicly available blog (when logged in to your account)
  • Visits by users that are logged in, and listed as admins on the blog

You can access your stats from the Stats tab on the WordPress.com home page:

or from your Dashboard:

Screen Shot 2014-02-14 at 2.36.15 PM

You can also access your Site Stats page via the tiny stats chart in your toolbar called a Sparkline. The chart consists of 48 upright bars representing the last 48 hours of page views for the current blog, with darker lines indicating nighttime page views. The number that appears when you hover over the Sparkline is the highest amount of views per hour. Note that the toolbar will only appear when you’re logged in to WordPress.com.

Views and Visitors

When you visit your Stats page, you’ll see a chart which represents your traffic for the day, week, or month (depending on which filter is selected).

wordpress-stats-chart-uniques-cropped

The two main units of traffic measurement are views and unique visitors. A view is counted when a visitor loads or reloads a page. A visitor is counted when we see a user or browser for the first time in a given period (day, week, month).

You may notice that weekly unique visitors is less than the sum of daily visitors for the same week. This occurs when the same visitor appears multiple times during the week.

You may also notice that your visitor count lags behind your views count. This is due to the way we are currently crunching the numbers. Typically a view is reported within five minutes, while it can take up to two hours to report new visitors.

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Views by Country

You can see how many views you’ve received per country by day, week, month, quarter and all time, but keep in mind this feature was introduced in March 2012 and prior data is not available.

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Referrers

The referrers section lists other blogs, web sites, and search engines that link to your blog. A view is counted as a referrer when a visitor of the other site clicks a link and lands on a URL of your blog.

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Marking Spam Referrers

Sometimes you may see referrers in your stats from sites you don’t want. If you wish, you can report those referrers as ‘spam’ and they will no longer appear in your list of referrers.

To mark them as spam, navigate to your  “Referrers” section.

Hover over an entry and a little “Spam?” link will appear. (This works for all but a few whitelisted referrers, such as WordPress.com.)

spam

When you click on “Spam?”, the referrer link will go into your personal spam referrer block list and won’t show up in the future.

If you change your mind right away, you can click the “Undo” link that appears where the Spam? link was previously. However, once you have navigated away from the stats page, you will not be able to undo the action later.

If you mistakenly mark a site as spam, this will not affect your site’s visits or stats count; it only will keep that referrer from appearing on your stats page.

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Top Posts & Pages

This section of stats will list the Posts and Pages which have received the most views. A view is only counted for a post or page when the permalink URL is visited. For example, if a visitor reads a post titled “Hello World” while viewing the home page of your blog, the view will not be counted towards the post, only towards total views.

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Search Engine Terms

These are the terms, words, and phrases people use, through various search engines (i.e. Google, Yahoo, Bing), to find posts and pages on your WordPress.com blog. Please note that these do not include the terms which your readers use within your blog’s Search Widget or any other search form on your blog.

Some search engines don’t reveal search terms for privacy reasons.  That’s why we don’t always know which search terms were used by visitors who arrived at your site from a search engine.  When we don’t know the search terms, we show them as “Unknown search terms”.

UPDATE: In September 2013 Google started to rapidly expand the number of searches that it encrypts, which results in a higher proportion of “Unknown search terms” in your stats.  According to some sources, this expansion will eventually result in encryption of all Google searches.  This is being done for privacy reasons by Google when someone searches at Google.com, before a visitor arrives at your WordPress.com site.  Therefore we don’t have any way to unhide the search terms.  We recognize this means a loss of stats information for you and we will look for other ways to show you how users arrived at your site.

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Clicks

These are external links that appear on your blog, and are actually clicked by your readers. These may be (but are not limited to):

  • Links you add to your post and page content.
  • Links placed in comments by your readers.
  • Links that appear in your blogroll.
  • Links attached to the names of users who comment on your blog.

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Totals, Followers & Shares

Totals
The Totals section also provides some summary of your blog’s content, including totals for posts, comments, categories, and tags. This particular information is useful in that it may help you find any correlation between traffic, comments and amount of content currently on your blog, as well as the amount of categories and tags used.

Followers
Number of readers following your blog and blog posts comments.

When using the Follow Blog widget, the total number of blog followers is the sum of WordPress.com users following your blog.

The Facebook followers count includes all friends of a connected personal profile or all likes of a connected Facebook Page.

Twitter followers counts exactly that: all followers of the connected account.

Note: This doesn’t include blog post (comment) followers or LinkedIn followers.

To connect social media accounts, see our Publicize documentation.

Spam
The total number of spam comments blocked by Akismet, our anti-spam service.

Summary Tables
In addition to the numbers and figures provided on your primary stats panel, you can also view your blog’s Summary Tables, which provide a comprehensive overview of your blog’s stats. Here, you can view your total views for all months and years since your blog has been registered. You can review your daily averages throughout those months and years, as well. If you wish to obtain more of a recent snapshot of your blog, check out the Recent Weeks section, which will display the totals, averages, and percentage changes of the last seven weeks.

To read more about the specific mathematics involved, refer to the About the Match section within your Summary Tables panel.

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Show & Hide Sections

You can use the configure each of the modules to show, hide, minimize, or move them around on the screen. See our documentation on Modules and Screen Options for more info.

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Additional Info

Can I use Google Analytics?
No, Google Analytics cannot be used on WordPress.com blogs at this time.

Do Site Stats include my own visits to my blog?
Only for private blogs. For users with private blogs, your Site Stats page will show any visits that you have made to your own blog, as well the visits of other users who have access to your blog.

How do I find out who my followers are?
On the Totals, Followers & Shares module under the Followers heading you will find two links. If you click on them you will be able to see who your blog and blog posts comments followers are.

Why don’t post/page views add up to total views?
Post/page views are included in total views, but there are many views to your site that are not a post or page URL. The front pages, category/tag/date/author archives, and searches are all examples of other views that only count towards total views.

Why doesn’t the number of referrers add up to the number of total views?
Not all visitors will land on your blog by clicking a link somewhere else. Visitors may type your URL directly into the web browser, click a link in an email, or click a link in another application which then loads the browser.

Why is the number of views less than the number of likes?
Readers may like your post without visiting your site, for example on the Reader. Since they didn’t actually visit your site, liking a post in this way does not count as a visit.

Can I track other details?
WordPress.com stats do not track IP addresses or other details not described in this document.

How can I view my RSS stats?
Followers reading your blog via its RSS feed will not count toward your blog statistics. You can, however, see the number of syndicated views each post receives on your stats pages.

Can I get stats for my self-hosted WordPress.org blog?
Yes, install the Jetpack by WordPress.com plugin.

Can I display a hit/view counter on my blog?
Yes, use the Blog Stats Widget.

How can I view stats for days more than a month ago?
If navigating through the summary view, stats are only offered for the past month.

When viewing stats for a particular day, the web address ends in the date you’re viewing:
StatsOLDday

This date can be edited to jump to any date in Year-Month-Day format.

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