Adding Affiliate Links to your site offers a good way for site owners to help monetize their sites in the form of Amazon Affiliate links. Placing these links on your site gives your visitors a chance to buy products you review or recommend, and you earn a percentage of each sale.

Note: Affiliate links are allowed on as long as the primary purpose of your blog is to create original content. We do not allow sites that exist primarily to drive traffic to affiliate links. Affiliate links should be related to your site’s content in some way.

If you haven’t already, head to Associates Central to sign up for an Amazon Associates account. If you already have an account, you can sign up with that and save yourself a little time.

Step 1

Once you’re logged into Amazon Associates Central, you’ll be presented with a page that contains a search box, like this

You can type any kind of product you like in that box. In this example, we’re searching for a blender for making delicious smoothies. You can also click the Browse for Product tab instead if you’d prefer to look for a product that way.

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Step 2

Amazon will present you with some products relevant to your search. If you’re looking for a specific item, you might need to be more specific in your search to find it.

In the search results Amazon gives you, there’s a Get Link button you’ll need to click

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Step 3

You’re now at the Link Builder, where you can design your Amazon Affiliate link. To be able to use the affiliate link on, you’ll need to choose either the Text Only or Image Only tabs.

Note: The Text and Image combo link type won’t work on

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Step 4

How do I decide between a Text Only link or an Image Only link?

Text Only links are exactly what they sound like — they are simply a text link to the product with your affiliate code added in. (They also include some text for the link itself, which you are able to edit.) These are best for somewhere you don’t need or want an image, such as in the middle of text, like this.

Image Only links are similar — They only contain’s product image, but they let you add your own text. These are good for Text Widgets, adding images of a product to your post, or anywhere you’d like to show the product as well as describe it.

Each link type will be useful in a variety of situations, so choose the one you think will work best for what you want to do.

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Step 5

Creating a Text Only link looks like this:

You can edit the wording of your text link in the upper-left if you’d like, then click the Highlight HTML button at the bottom to select the code and copy it (Control + C on Windows and Linux, Command + C on macOS) to place on your site.

Creating an Image Only link looks like this:

You can choose some options in the upper-left, like where you want the link to lead and what size image you want. Just like the Text Only links, you can click the Highlight HTML button at the bottom to select the code and copy it (Control + C on Windows and Linux, Command + C on macOS) to place on your site.

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Step 6

Once you have your code, you’ll want to open up the post, page, or widget where you’d like the link added. For posts and pages, you’ll want to click on the HTML tab, like this:

Note: If you’re adding the code to a Text Widget, you don’t need to do anything special. Text Widgets automatically support HTML, so you can just paste the code and click Save & Publish!

Once you’re on the HTML tab, paste (Control + V on Windows/Linux, Command + V on macOS) the code where you’d like the link to appear:

If you’re adding an Image Only link, it’s worth switching back to the Visual tab and adding a little text. After you’re done, click Publish or Update and…

Congratulations! You’ve got an Amazon Affiliate link!

Here are some examples of what it will look like when you’re done:

Image Only

Oster Simple Blend 100 10-Speed Blender with Blend and Go Cup, Black

Text Only

Oster Simple Blend 100 10-Speed Blender with Blend and Go Cup, Black

Note: For the purposes of this demonstration, we’ve modified the two example link above to remove our test affiliate link, so the code may look a little different from what you receive from

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Adding Affiliate Links to your Custom Menu

Adding links to your custom menu is a little different, since you only need the link and not any additional code. As in Step 2 above, you’ll want to search or browse for the product you’d like to make into a link. This time, though, instead of clicking Get Link, you’ll want to click the arrow next to that instead:

That will pop up a box that looks like this:

The Highlight HTML button does the same thing it does in Step 5 above — selects the contents of the box so you can copy it (Control + C on Windows and Linux, Command + C on macOS) to place on your site.

Once you’ve copied the link, head to your site’s Customizer by clicking My Site(s), then the Customize button next to Themes. From there, head to the Menus section, then click the menu where you’d like to add the link. Once there, click Add Items, then Custom Links.

Finally, you’ll place the link Amazon gave you in the URL box. You can also add whatever text you like in the Link Text box.

After that, click Add to Menu, drag and drop the link where you’d like it to appear in your site’s menu, then click Save & Publish.

Now you’ll have a nice affiliate link right in your site’s menu!

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