Audio »Podcasting

Podcasting is a method to distribute audio messages through a feed to which listeners can subscribe. You can publish podcasts on your site and make them available for listeners in Apple Podcasts and through direct feed links for other podcasting apps by following these steps:

Please note: podcasting works by uploading audio files in .mp3, .m4a, .ogg, or .wav formats. Uploading these files is only available as part of the Personal, Premium, or Business plan.

Create your podcast

  1. Create a category for your podcasts. For these instructions, we will use “Podcasts” as our category. You may use any category you would like.
  2. Create a new post and assign it to the Podcasts category or the custom category you chose.
  3. Upload or embed an audio file into this post using any of the methods explained in the audio support pageNote that audio embeds from Soundcloud and Audiomack should not be used, as Apple Podcasts is unable to download the audio file from the embed.
  4. Optional step: use the post’s excerpt field to provide a description of the episode. When there is no excerpt, the podcast summary (see below) will be used.
  5. Publish the post.

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Configure your site

The instructions from this guide are referring to the WP-Admin dashboard. You can get to this dashboard by adding /wp-admin to the end of your site’s URL. For example, loads the WP-Admin dashboard.

  1. From your WP-Admin dashboard, go to Settings > Media.
  2. Under the Podcasting section, choose your podcast category to set up your feed. In our example case, select the Podcasts category. Press Save Changes.
  3. Once saved, the page will refresh. First, note and save the URL it shows after “Your podcast feed.” You will need this when submitting the feed to Apple Podcasts (see below). Second, the following fields appear that customize your podcast in Apple Podcasts and other podcast apps.
    • Podcast title: this title appears in Apple Podcasts and any other podcast apps.
    • Podcast subtitle: the subtitle also appears in Apple Podcasts and any other podcast apps.
    • Podcast talent name: the artist or producer of the work.
    • Podcast summary: Apple Podcasts displays this summary when browsing through podcasts.
    • Podcast copyright: copyright information viewable in Apple Podcasts or other podcast apps.
    • Mark as explicit: mark yes if podcast contains adult language or adult themes.
    • Podcast image: add the URL for the cover art to appear in Apple Podcasts and other podcast apps. You can find the URL for the cover art in your Media Library by editing the image’s details. Your image must be between 1400 x 1400 and 3000 x 3000 pixels in JPG or PNG formats to work on Apple Podcasts.
    • Podcast keywords: add terms to help your podcast show up in search results on Apple Podcasts and other podcast apps.
    • Podcast categories: these allow your podcast to show up for those browsing Apple Podcasts or other podcast apps by category.
  4. Once configured, save the changes.

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Submit to Apple Podcasts

Please note: submitting the feed to Apple Podcasts only needs to be performed one time. Once it’s done, any post published with your designated podcast category will distribute automatically to your subscribers.

  1. Have your podcast feed URL nearby. If you don’t have it, please return to the Configure your site instructions above. Work through it again until step 3, where you can find your feed URL.
  2. Follow the instructions provided by Apple to Test a Podcast.
  3. After you have confirmed that your podcast feed passed the test, open Podcasts Connect and sign in with your Apple ID. Click the + symbol in the upper-left corner. Add your feed URL, then press validate. Make any necessary changes until the feed validates.
  4. Once the validator passes, submit your podcast. Podcasts submitted to Apple Podcasts do not become immediately available for subscription by others. They are submitted for review by Apple staff. You may read more about their review process on this Podcasts Connect support page.
  5. After your podcast feed is accepted, you can create a link to share your podcast.

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