Traffic

So You Want To Be Freshly Pressed

Every day, we feature a few editors’ picks on the Freshly Pressed section of WordPress.com. Freshly Pressed posts can be about anything — and published today or years ago — but they all have a few things in common: they enlighten us, inspire us, entertain us, and get us talking.

Freshly Pressed

A few notes about the selection process:

  1. There are half a million of you and a handful of us, and we’re scouring the internet day in and day out. If we don’t find you, it’s nothing personal — promise. Keep writing, and we’ll keep looking.
  2. We’re real people with different perspectives and tastes, so we’re drawn to different content. And we love feedback, so if a Freshly Pressed post feels really off-base to you, let us know.
  3. Currently, most of the posts we are selecting come from English-language sites, but we hope to expand into other languages in the future.

Here are examples of editorial guidelines, along with resources to boost your blogging prowess:

Write unique content that’s free of bad stuff.

Each post featured on Freshly Pressed contains original content created by you. You thought it up, you wrote it out.

Does this mean you can’t reference other sites? Not at all. We encourage it; it’s part of participating in the larger conversation. Just be sure to give credit where credit is due. Use quotation marks or blockquotes when quoting others, and include links to articles you mention. If you’re unsure, refer to our tips for citing others appropriately.

Bad stuff includes (but isn’t limited to) plagiarism (yes, we check!), hate speech, fear-mongering, adult/mature content, spam, or content that’s primarily advertorial in nature. Foul language isn’t necessarily bad as long as it’s not gratuitous. Go for impact, not shock value.

↑ Table of Contents ↑

Have a point of view.

Sure, we care about the facts, but we can get the facts from hundreds of sites. We read your blog because we want to know what you have to say. We’re more likely to be sucked into a post that has a strong point of view.

Freshly Pressed posts make people think and provoke a response. That means they have opinions, and they’re not afraid to defend them intelligently (see: no bad stuff or hate speech). Don’t just rehash the conversation — add to it.

Ready for more? Learn how to write effectively about controversy.

↑ Table of Contents ↑

Don't be afraid of your voice.

Not everyone approaches their blog in the same way, and that’s a good thing. Some posts are stream-of-consciousness, some are formal essays, some are dialogues, some are poetry, and some are none of the above. (Not sure what your style is? Maybe we can help.)

No matter what your voice is, there will be someone drawn to it. Sure, you could try to please everyone, but that (1) never works and (2) isn’t fun. Embrace your own style.

↑ Table of Contents ↑

Paint us a picture.

Although not every topic can be illustrated, we believe most blog posts can and should have a visual element. (In fact, every post on the Freshly Pressed page has an accompanying thumbnail.) A great image helps tell your story and draws in a reader. An image isn’t mandatory, but it’s a plus.

We love original photos (the bigger the better!). If you don’t have any of your own, there are lots of options. We have a list of great places to find free images (and other media), and also address other ways to find images through Creative Commons searches and stock photo sites. Be sure to properly credit the original source. Video rocks, too.

For more tips, read Three Ways to Make Your Blog More Visually Appealing.

↑ Table of Contents ↑

Make it easy on the eyes.

It doesn’t matter how fantastic your content is — if it’s difficult to read, it’s not going to get read. Here are some key elements of readability:

Keep paragraphs short. Readers are overwhelmed by huge chunks of text. Is your paragraph more than 8-10 lines long? Read it again, and see if you can separate the ideas or eliminate unnecessary words.

Break up your text. Using headings or bulleted lists makes it easier for folks to scan dense content.

Stick with left justification. Why?

When you center your text,
the start
of each line is in a different place.

This is confusing for the reader and
makes for harder and slower going,
which turns folks off.

So don’t do it.

Bad Design

See what we’re talking about? Yikes!

Clean up your design. We encourage users to customize their blogs, and we love seeing how you adapt themes. But although you might love the look of gray text on acid green, or want your post background to be that cute photo of your cat, you’ve just made your content less accessible. Your blog competes with thousands of others. Don’t make it compete against its own design, too. See what we mean?

To change up your theme, go more in-depth with Support, or get inspired at the Theme Showcase.

↑ Table of Contents ↑

Add relevant tags.


We find new posts by surfing the topics in the Reader. Reader topics pull posts that are published with that tag. If you don’t use tags, we can’t find you. How sad would that be?

(Answer: Very sad.)

To make it easier for us to track you down, don’t use tags that are too obscure (“beauty tips from the ancient world”) — stick with more general tags (“beauty,” “history”). Feel free to get a bit creative as well; we use all kinds of search terms. Think about what keywords you’d use for if you were looking for this post, and go from there. You can add up to 15 tags per post.

For more tag etiquette, take a look at the Support “Topics” page.

↑ Table of Contents ↑

Write a headline we can't ignore.

We love a clever headline, and that’s often the reason we click on your post in the first place. We also like to know what we’re getting into, so it helps if your headline gives us a clue as to what the post has in store. Things to avoid: swear words, excessive punctuation, vague statements and total non-sequiturs.

Bad headline: U Loserz, i WON!!!!!11!
Better headline: Winning the Lottery
Best headline: I Won the Lottery and You Didn’t!

Bad headline: Pizza
Better headline: Making Homemade Pizza
Best headline: 20 Minutes to Making Your New Favorite Pizza at Home

Need more help? Check out “How to write better titles for blog posts.”

↑ Table of Contents ↑

Aim for typo-free content.

We know, we’re human, too — mistakes happen. We recommend using our proofreading feature before publishing posts. If you’ve got a few typos but we really like your post, we may ask you to fix them first. Make sure your headlines are clean as well; a headline typo is the death knell of a fledgling post.

Proper grammar helps, too. The Daily Post has tons of useful articles to help you out, from a more in-depth look at verbs than you ever thought you needed to a thorough explanation of when to use “affect” vs. “effect.”

We can’t promise you’ll be featured on Freshly Pressed! That said, these tips are meant to help improve your writing in general. The best thing you can do? Just keep on blogging, and write what you love.

Not quite what you're looking for?

Get Help