Google AMP (Accelerated Mobile Pages)
AMP is an open-source framework that allows browsers and apps to load your sites quickly on mobile devices. Check out the Google AMP site for more details on how it works.
For all WordPress.com sites, AMP is enabled by default. While the main advantage to Google AMP is a fast-loading mobile experience, your site’s results in Google will be marked by the AMP badge on mobile-based searches.
For most users, there’s no need to disable AMP; doing so will revert your site to show the theme’s responsive view to Google, and will remove the AMP badge in search results. Regular visits to your site from mobile will still show the regular non-AMP responsive theme; the AMP view is shown only from a mobile visit that originates from the Google search results.
If you’d still prefer to show the non-AMP version of your site to Google (and potential visitors to your site), you can disable it using the AMP controller. Clicking on My Sites, and then choose Settings → Traffic.
Google AMP is only available to public sites that are not blocking crawlers; if the AMP box is not available, please check the Site Privacy setting and set it to Public.
You can click on Edit Design from the AMP module in your Settings page to alter the appearance of the AMP version of your posts. Because the AMP spec requires a minimal page design, you’ll see options to change the Header Text Color, Header Background and Link Color, and the background color scheme.