Google Analytics support on WordPress.com is available as a feature of the WordPress.com Business plan. Visit Settings → Analytics under My Sites to enable Google Analytics.
WordPress.com has built-in stats tracking with reports that offer quick, at-a-glance views of the traffic on your site. New posts, likes and comments are shown alongside visitor activity, so it’s easier to make sense of the numbers.
Google Analytics includes advanced features to complement WordPress.com stats. Funnel reports help you track the path visitors take through your site, and goal conversion lets you measure how visitors complete specific tasks (such as reaching a product page or contact form). If you already use Google Analytics with other projects, you’ll be able to see all your stats in one place.
Enabling Google Analytics on WordPress.com
Google Analytics is a free service offered by Google. Support for Google Analytics on WordPress.com is part of the WordPress.com Business plan, that includes everything else you need to build a great website.
To get started, sign up for Google Analytics and create a new “property” to collect data for — this will be your WordPress.com site. Enter your primary domain in the Website URL field. A Tracking ID will be issued, looking something like UA–123456–12.
Back on WordPress.com, navigate to the My Sites screen and choose a site with WordPress.com Business. Go to Settings → Analytics and enter the Tracking ID issued earlier by Google Analytics.
When you save the changes, your site will be connected to Google Analytics and start sending data to Google.
Frequently Asked Questions
I connected Google Analytics but I’m not seeing visits reported. Is it working?
Most Google Analytics reports do not work in real time. Reports are normally delayed by at least a few hours. Use Real Time reports in Google Analytics to monitor activity on your site as it happens. The following Google help page will show you how to check whether your tracking code has been installed properly or not.
If you are not seeing visits reported after 24-48 hours, and you know you have had visitors based on your your WordPress.com Stats, go back to your Google Analytics dashboard and check that your domain is spelled correctly, does not contain www, and matches your primary domain. If it meets all of those criteria, generate a new Tracking ID. Enter the new ID on your Settings → Analytics screen as outlined above.
The data from WordPress.com stats and Google Analytics doesn’t match. Is something broken?
WordPress.com stats and Google Analytics use different methods to identify and track activity on your site. You can expect Google Analytics and WordPress.com stats to always show slightly different totals for your visits, views, etc. However, you will be able to notice the same trends and patterns in both systems.
Where can I get support for using Google Analytics?
Google Analytics is a very popular website analytics service, and you can find plenty of information about it in books, workshops, blog posts, online forums and more. We suggest you start with Google’s help center for Analytics, and specifically the getting started guide. You can also check out the Analytics support forum, where you can interact with other Analytics users.