Google Analytics support on WordPress.com is available as a feature of the WordPress.com Business plan. Visit Settings → Traffic under My Sites to enable Google Analytics.
WordPress.com has built-in stats tracking with reports that offer quick, at-a-glance views of the traffic on your site. New posts, likes and comments are shown alongside visitor activity, so it’s easier to make sense of the numbers.
Google Analytics includes advanced features to complement WordPress.com stats. Funnel reports help you track the path visitors take through your site, and goal conversion lets you measure how visitors complete specific tasks (such as reaching a product page or contact form). If you already use Google Analytics with other projects, you’ll be able to see all your stats in one place.
Enabling Google Analytics on WordPress.com
Google Analytics is a free service offered by Google. Support for Google Analytics on WordPress.com is part of the WordPress.com Business plan, that includes everything else you need to build a great website.
To get started you’ll need to sign up at the Google Analytics site. After you click “Sign up” you can begin creating your account.
Be sure to fill in the “Account Name”, “Website Name”, and “Website URL” fields. The Website URL field is where you’ll enter the address for your WordPress.com site. Next, scroll to the bottom and select your “Data Sharing Settings”. By default all four Data Sharing settings are selected. You can read the description for each setting to decide if you would like to opt-out. When you’re ready, click “Get Tracking ID”.
You’ll need to agree to the “Google Analytics Terms of Service” to continue.
On the next page, look for the “Tracking ID”. It will look something like UA–90363941–1. You’ll need that ID to finish connecting your site to Google Analytics. Copy it, and return to your WordPress.com settings.
Paste the entire ID you copied from the Google Analytics site into the “Google Analytics Tracking ID” box. After you click “Save Settings” your site will be connected to Google Analytics and start sending data to Google.
Frequently Asked Questions
I connected Google Analytics but I’m not seeing visits reported. Is it working?
Most Google Analytics reports do not work in real time. Reports are normally delayed by at least a few hours. Use Real Time reports in Google Analytics to monitor activity on your site as it happens. The following Google help page will show you how to check whether your tracking code has been installed properly or not.
If you are not seeing visits reported after 24-48 hours, and you know you have had visitors based on your your WordPress.com Stats, go back to your Google Analytics dashboard and check that your domain is spelled correctly, does not contain www, and matches your primary domain. If it meets all of those criteria, generate a new Tracking ID. Enter the new ID on your Settings → Analytics screen as outlined above.
The data from WordPress.com stats and Google Analytics doesn’t match. Is something broken?
WordPress.com stats and Google Analytics use different methods to identify and track activity on your site. You can expect Google Analytics and WordPress.com stats to always show slightly different totals for your visits, views, etc. However, you will be able to notice the same trends and patterns in both systems.
Where can I get support for using Google Analytics?
Google Analytics is a very popular website analytics service, and you can find plenty of information about it in books, workshops, blog posts, online forums and more. We suggest you start with Google’s help center for Analytics, and specifically the getting started guide. You can also check out the Google Analytics Solutions Community, where you can interact with other Analytics users.