Import »Import from Posterous

Looking to move your content from Posterous to This page is for you.

Happily, you’ll be able bring your Posterous Space over in just a few quick steps!

Export from Posterous

First, you’ll need to export your content from Posterous so that you can then import to Start by logging into Posterous. Then look for the “Backup” button at the top of your admin screen.

Posterous Backup

On the next screen, request a backup for the site you wish to export. You can do this for multiple sites too, of course.

Request Backup

Once your backup file has been prepared, Posterous should send you an email notification. If you don’t get the notification within a few hours, just log back in and see if the backup is ready. The “Request Backup” button will have turned into a green “Download” button when your files are ready.

Download Posterous Backjp

Click to download the zip file. This file includes your images, audio, and video files along with a directory containing a web page for each of your posts. It also includes a file named wordpress_export_1.xml. Although the other files serve as a backup of all of your content that you should consider saving for posterity, the xml file is what you’ll use to import into

Posterous Zip File Contents

Make a note of where you’ve saved this file and proceed to setting up your account.

If you’ve already got a account and blog, you can head straight to your dashboard to start the import, if not, you’ll need to sign up first.

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Sign up for

You can sign up for a free blog here.

Once you’ve completed the sign-up process, you’ll be taken to the Reader, a place to browse all the blogs and our community hub.

To begin your import, you’ll need to get to your new blog’s dashboard. Look for the blue toolbar running across the top of the page:


Click “My Blogs” for a complete list of your blogs and pick the one you want to visit, or hover over your avatar in the upper right-hand corner to activate a drop-down menu; selecting your blog’s name in the drop-down takes you right into its dashboard.

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Posterous Importer

Once you’re in the dashboard, head on over to Tools -> Import and find Posterous in the list.

Import Content to WordPress.Com

Click on the Posterous link to get going.

On the next page, we’ll need that xml file you found in the zip file that the Posterous backup process created for you. Upload wordpress_export_1.xml using the form.

Upload Posterous XML File

Next, you’ll be prompted to map users from your Posterous blog to users on your blog — that is, you’ll decide which users should be listed as the owners of your Posterous posts. (If your Posterous users don’t yet have accounts, they’ll need to sign up as well; otherwise, you’ll be listed as the author of every post.)

Assign Posterous Authors

Finally,  Submit to kick off the process.

Our importer elves will work in the background to bring your content over, and send you an email when they have finished.

In the meantime you can kick back, relax, and check out some of the things has to offer: take a peek at some of the great blogs we have to offer via our reccommeded blogs section, perhaps follow some in the Reader or maybe browse the themes to choose one for your new blog… That’s just the tip of iceberg, to find out more about what you can do here, read on.

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Known Issues

There are a few known issues with the export file that Posterous provides. Please be aware of these as you set your expectations for what content will be successfully migrated over to

  • Images, videos, and audio can no longer be imported automatically. These items should exist in the export zip file from Posterous and can still be uploaded manually to your site.
  • Links to mp3 files are not included in the export file. The audio files themselves are included. To mitigate this issue, you’ll need to manually upload the mp3 files provided in your Posterous backup zip file and insert them into the relevant posts.
  • Pages are not included in the export file. You’ll need to migrate these manually.

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Getting situated at, a few questions you may have:

There’s a great tutorial, over at, to show you the ropes and assist you with the first things to take care of, such as settling-in and changing your title, getting the right look for your blog, as well as more in-depth topics such as blogging on the go.

Below, we’ve listed the answer to a few questions you may have when you first move to from Posterous.

Can I post to my blog by email?
To post by email, you just need to generate an email address for your blog within your dashboard and then you can get started right away. This page will walk you through the process. You can add galleries, tags, videos, slideshows, polls, and so much more, all via email!

How do I add audio to my blog?
You can add mp3 files to your blog by in a number of ways; using a handy shortcode, the SoundCloud player, or alternatively, to upload an audio file directly to your blog’s media library you can grab the Space Upgrade, included in the Premium and Business plans.

What about videos?
We currently support adding videos from a variety of sources, such as YouTube, Vimeo, Ted, Flickr and many more, instructions for which can be found here. Otherwise, you can get the VideoPress feature, included in the Premium and Business plans, which enables you to upload your own videos directly to your blog. Videos already in your Posterous export file will already be imported; you’ll need the upgrade only if you wish to add new ones.

What else can I upload to my blog? has support for a multitude of filetypes, a list of which can be found here. Additionally, you can embed documents for viewing within your posts using a service like Cloudup.

Where can I find some good blogs to read?
The reader is a great way to discover new content, it’s right there on your WordPress.Com homepage. To get you started, we’ve curated a section of our favourite blogs, categorised by topic. To read more about how to follow blogs, check out this support page.

How can I make personalise my new site?
Great news! Not only do we have over 380 themes for you to choose from, but you can customise them to your heart’s content with our Custom Design feature, included with the Premium and Business plans, which allows you to choose from a range of fantastic fonts, and customise your theme’s CSS.

I’m still stuck!
If you’re having trouble with any part of the process, don’t hestiate to contact our Happiness Team. We’re here to help!

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