Social Tools, Traffic

Instagram »Using Instagram to Drive Traffic

Are you using Instagram to grow your following and drive traffic to your blog yet? Instagram has over 600 million users, making it a great place to find new readers and make connections with like-minded bloggers and fellow social sharers.

Use hashtags

hashtagAdding hashtags in a comment is a simple way for new followers to find your Instagram photos (and, ultimately, your other online homes like your blog). There’s a super-active hashtag community on Instagram — you can search for just about anything and connect with people who share your interests, from #streetart to #travel to #cooking.

Use hashtags wisely! Don’t tag a photo with every possible term imaginable, like this: #art #street #wall #paint #city #urban and on and on. It looks messy, and focused and relevant hashtags will attract people interested in more meaningful, thoughtful conversations, both on Instagram and

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Get personal

Sharing the real you is a great way to cultivate a following of interested, engaged readers. Most of us love sneak peeks and behind-the-scenes looks, so Instagram feeds that include images that show real life are often popular.

Share the snapshots that make up your day, like that DIY project you’re in the middle of (and aren’t quite ready to blog about yet), or a look at the mess you just made in the kitchen with the cookies that went horribly wrong (#KitchenFail). Once you finish that project or get the recipe right, blog it and share the triumphant photo on your Instagram feed with a link to the post with all the details.

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Extend your site's content

Along with glimpses of your daily life, share photos adapted from individual posts.

  • Did you blog your recent vacation? Grab one of your best images from the trip and Instagram it along with a caption promoting your full blog post for viewers who click over to your site.
  • Are you featuring an image-heavy post that is light on words? Make a collage with or Instagram’s Layout app.
  • Do you review books or share makeup tips? Share a nicely styled image related to your blog post and use it (along with some relevant hashtags) to get more eyes on your post.


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It’s important to make it easy for people to get from Instagram to your site. Since Instagram doesn’t allow clickable links in captions or comments, update the link in your profile to take viewers straight to one of your posts or pages.

In the image below, notice how Lorena at Cravings Journal changed the link in her profile to point directly to her latest post: on Instagram

You can also go a step further and create an Instagram landing page — you can make the link to this page a permanent part of your Instagram Profile. To do this, publish a new page called “Instagram,” so the URL is (Here’s one for reference!) We suggest including a quick hello, link to your most popular posts or pages, and display your most recent posts.

The key to either method of linking in your Instagram profile is to to keep it current and make it as easy as possible for people to follow your content from your feed to your blog.

No matter how you choose to adapt your content and share your life on Instagram, the best way to connect with potential readers and new social media friends is by being yourself. Share the images you would want to see on someone else’s feed, and be sure not to promote your content so often you’d want to unfollow yourself.

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