Avatar: An image or picture that represents a user.

↑ Table of Contents ↑


Blavatar: A term we came up with by combining Blog and Avatar. Your blog’s avatar, used as a favicon or in browser bookmarks.

Blog: A type of website that is sometimes compared to online journaling. Blogs come in many varieties, but most incorporate an interactive element such as comments and are comprised of posts, rather than static pages.

Browser: A web browser is the software used to access the web. Common browsers include Google Chrome, Apple Safari, Mozilla Firefox, and Internet Explorer.

↑ Table of Contents ↑


Category: Used to group posts of similar content together to aid in the navigation of a site.

Classic Dashboard: The legacy interface for users to manage their sites. It can be accessed by adding /wp-admin to your site URL, or by selecting “Classic Dashboard” from the admin bar.

Comments: A reply left by visitors to your site on a blog post or page. Comments are typically left in response to the blog owner’s post and generate discussion on the site.

CSS: CSS stands for “Cascading Style Sheets.” CSS is a language that’s used to control the layout and appearance of websites. You can learn about the basics of CSS here.

↑ Table of Contents ↑


Dashboard: Your Dashboard is the administrative center for your blog. Via your Dashboard, you can create new posts, change your theme, or update your blog settings.

Domain Name: A domain name is a name used for identification purposes on the Internet. An example of a domain name is

Domain Mapping: Domain Mapping is the process by which your domain name (e.g., is mapped to your blog ( That way, when someone goes to the address, they’ll be directed to your blog.

DNS: Domain Name System, a gigantic database of domain names that allows nameservers to query a text-based domain name and identify its corresponding internet address, or IP address.

↑ Table of Contents ↑


Excerpt: A shortened description of your blog post. Here are some tips for working with excerpts.

Email Address: Describes the inbox that email messages are sent to. An example is Here’s a list of different different things you might do with an email address at

↑ Table of Contents ↑


Favicon: The tiny image that usually shows up in the browser address bar when visiting a site. You can add a Favicon to your site by uploading a Blavatar.

Footer: The area below the main post or page content which usually includes information such as copyright notices, the theme, and hosting information. Some themes may include design elements in the footer and many will also allow widgets to be placed within the footer.

↑ Table of Contents ↑


Gallery: A collection of images attached to a post. Also refers to the collection itself within the Media Library as well as the images as displayed within a post or page, typically as a series of thumbnails. You can add galleries to your post by following this guide.

Gravatar: An image or picture that represents a user.

↑ Table of Contents ↑


Host: The home for your self-hosted WordPress site. Also known as hosting provider.

HTML: Stands for Hypertext Markup Language. It’s the standard language with which all web pages, including the one you’re reading right now, are built.

Howdy: A word many Automatticians use to say Hello.

↑ Table of Contents ↑


Infinite Scroll: A feature on many themes that allows a blog reader to continue to scroll down through posts indefinitely without having to go to a second page to view additional posts.

IP Address: A unique numerical address (e.g., assigned to a computer, website, or web server.

↑ Table of Contents ↑


JPEG (JPG): A file format used for images.

↑ Table of Contents ↑


Keyword: A word that describes the content of your website or blog.

↑ Table of Contents ↑


Likes: A way for people to show their appreciation for posts they come across on It’s also a way for authors to show the world how popular their content has become.

Link: Also called a hyperlink, this is a word or group of words that, when clicked on, take you to another website, web page, or even an image.

LinkedIn: A social networking site for professionals and companies.

↑ Table of Contents ↑


Media: Files you upload into your Media Library. Your media might include images, PDF files, text documents, videos, and audio files.

Moderation: Comment moderation is the process of deciding which comments to allow on your blog. You can decide whether to turn comments on or off.

↑ Table of Contents ↑


: A remote computer that automatically takes your domain name and turns it into an internet address known as an IP address.

↑ Table of Contents ↑


Open Source: A philosophy providing that code can be read, viewed, modified, and distributed by anyone who desires to do so. All WordPress (both and code is open source.

↑ Table of Contents ↑


Page: Used to present static information about yourself or your site, and which may make up the content of your navigation menu. A good example of a Page is your “About me” page. Pages do not usually have dates or authors attached to them.

Permalink: A unique URL, or site address, for a specific page or post on your site. For example, is the permalink for this page.

Pingback: A pingback is a type of comment that is generated when one blog links to another. It allows one blog to tell another blog “Hey, I linked to you!” and for the other blog to be able to acknowledge and display the link.

Post: Also known as an “article” and sometimes incorrectly referred to as a “blog.” On, “posts” are articles that you write and publish to populate your blog. They are usually dated and include an author’s name, and are displayed in reverse chronological order on your blog.

Post Status: This describes whether a post is published (viewable by everyone), a draft (a saved, but unpublished, post viewable by anyone with proper user level), or private (published, but viewable only to WordPress users at Administrator level).

Publicize: A feature on that, when enabled, automatically shares your posts with your Facebook, Twitter, Tumblr, or LinkedIn profiles.  

↑ Table of Contents ↑


Quick Edit: A shortcut to modify your post or page attributes without having to open the edit window.

↑ Table of Contents ↑


Roles: The user’s role determines which capabilities the user has. There are six different user roles. Administrator is the default role set for the blog owner; the other roles can be set for additional users to designate the user’s access the Dashboard or ability to modify content.

RSS: Stands for Really Simple Syndication. A format for syndicating content, like blog entries, and is also known as a type of feed. Readers can follow your site for updates via your RSS feed through a Feed Reader.

↑ Table of Contents ↑


Shortcode: A phrase enclosed in square brackets. When inserted into the HTML editor, it will allow for certain functionality to be quickly inserted into a blog post or page.

Sidebar: A vertical column provided by a theme for displaying information other than the main content of the web page.

Site Picker: The place on your My Sites page, where you choose the site you would like to work with.


Slug: Part of a permalink, slugs are a descriptive element in the unique URL for an individual post or page.

Subdomain: A subdomain is a type of site address where the URL is based off of the root-level domain. For example, is an example of a subdomain.

↑ Table of Contents ↑


Tag: A keyword which describes all or part of a post. They are similar to categories and are used to include your posts in the Topics pages.

Tagline: A tagline is a catchy phrase that describes the character or the attributes of the blog in a brief, concise manner. Think of it as the slogan, or catchline for a blog.

Text Editor: A text editor is a program which edits files in plain text format.

Theme: A theme is a collection of files and background images that work together to produce the design of a WordPress site. Browse all of our themes to choose the one best for your blog.

Toolbar: While logged into, the gray bar that appears at the top of your page. It lists useful administration screen links, such as links to add a new post, to access your Dashboard, or to update your profile.

Trackback: Trackbacks help you to notify another author that you wrote something related to what was written on his or her blog, even if you don’t have an explicit link to the article.

↑ Table of Contents ↑


URL: The address of a specific web page, for example,

Upgrade: While itself is free to use, you may purchase additional features (such as a domain name or the ability to edit CSS) through various upgrade options. These can be purchased through the Store page on your blog’s Dashboard.

↑ Table of Contents ↑


VideoPress: A video-hosting service developed by Automattic, the company behind

↑ Table of Contents ↑


Widget: A self-contained area of a web page that performs a specific function. For example, you can use a widget to display your Twitter feed in your site’s sidebar.

↑ Table of Contents ↑


XML: A type of markup language, and is most often used in reference to exporting a blog. The export tool will generate an XML file of your blog posts and pages so that your content can be moved to other hosting providers or blogging platforms.

↑ Table of Contents ↑


YouTube: A free video hosting provider. YouTube videos can be embedded into posts and pages by copying and pasting the video URL into your editor.

Still confused?

Contact support.

Not quite what you're looking for?

Get Help