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Many people use Mailchimp for their email lists. If you’d like to give your visitors a way to subscribe to your list on your blog, you can either use the subscriber popup form, or a regular signup form.

The Subscriber Popup Form

A subscriber popup form can be engaging, as it appears on top of your site, the first time a user opens it. Here’s how you can set one up:

First, either create a Mailchimp account or log in to your current one.

Special Note: Mailchimp has an option to connect your site to Mailchimp for automatic integration; however, the code they require is not supported on most sites hosted here on WordPress.com. In order to follow the steps in this guide you will want to skip the connection option in Mailchimp. If you already attempted the connection, you can go to your profile, click on connected sites and choose the disconnect button at the bottom.

Next, create an email list for your website’s followers. Click here to view instructions on how to create a list in your Mailchimp account. Once it’s created, navigate to your list, and click Signup forms.

From there, select the Subscriber popup option.

MailChimp Subsriber Popup

Design and configure your form however you’d like.

Pro-Tip: It’s tempting to set up your form to show a popup as soon as visitors open your site. Definitely think about editing the settings to showcase the popup after 5 seconds instead of immediately. The Mailchimp form will only show to visitors once! The more time they have to familiarize with your site, the better.

Make sure to Publish your form and then click View Code (both buttons are in the lower right).

MailChimp View Code & Publish buttons

You’ll get a popup with some code. Copy that code, making sure not to change anything.

MailChimp Copy Code

Back on WordPress.com, head over to Customize and select the site you’d like to run the popup. Select Widgets


And then select the widget area (you may only see one depending on your theme). Next, click the button to Add a Widget.


Either scroll down the list of widgets or search to find the Mailchimp Subscriber Popup.


The widget’s settings will come up.


Now you need that snippet of code you copied from Mailchimp’s site. Paste your code into the text box. You can limit where the popup will appear to your visitors  by configuring the widget’s Visibility settings. When you’re done making changes click the Save & Publish button up at the top.

The first time a visitor comes to your page, they’ll get a popup with your subscribe form. Mailchimp stores a cookie in the visitor’s browser so they don’t get the popup more than once. Here is an example:


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Updating Your Form

If you’d like to make changes to your form, return to your settings in Mailchimp to make your edits. As soon as you publish those changes to the Mailchimp form, they’ll automatically be reflected when the popup is shown to the next user. So you don’t even need to copy/paste the code again!

You can create a regular signup form in the WordPress editor using the Mailchimp block.

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