Appearance, Upgrades

Premium Themes’s collection of beautiful and amazing themes continues to grow with the introduction of Premium Themes, featuring intricate designs, exciting options for customization, and exclusive support directly from the theme authors themselves.

Where to Find a Premium Theme

You can find and preview Premium Themes in two spots: on our Theme Showcase and right in your homepage.

On the Theme Showcase you’ll find detailed information about the special features each theme offers along with a link to a special demo site that lets you cruise through it and get a feel for it. Check out our current stock of Premium Themes on the Theme Showcase.

If you’re in your homepage you can see all of our Premium Themes under Themes by clicking on the Premium link in the drop down menu.

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How To Get a Premium Theme

Activating a Premium theme is similar to activating a Free theme. From your homepage menu navigate to Themes and click on the Premium link. There you’ll see a familiar grid of all the available Premium themes.


You can preview how any theme will look on your site by clicking Preview → Try & Customize. The Purchase button will then appear at the top and you’ll be presented with an upgrade screen where you can purchase the theme.

You can also purchase and activate from the Theme Showcase if you are browsing there. You will have the option to choose which one of your sites you want the theme for.

When you purchase a Premium theme, it is available for the lifetime of that blog. If you would like to use the same theme across multiple blogs, you’ll have to purchase the theme for each blog.

Note: Premium Themes that are set up for use only cannot be transferred to self-hosted sites. Some Automattic-developed Premium themes can be transferred to a self-hosted site at no charge, as part of a Guided Transfer. Please post in the Premium theme forums if you’d like to know whether your theme qualifies.

If a Premium theme doesn’t work out we offer a full refund up to 30 days from your purchase. To cancel your purchase and obtain a refund, please use the Cancel button on Purchases page. You can always switch to any other Premium theme or one of our other fantastic free themes. And don’t worry, we’re adding more and more free themes all the time.🙂

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Premium Theme Support

Along with the distinctive features and a gorgeous design, purchasing a Premium theme for your site also gives you full access to dedicated support on the forums from the theme authors themselves, where you may also find customization tips for your theme. Only the site owners who’ve purchased a theme can post and reply there—though it’s publicly viewable to everyone.

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