Social Tools


At the bottom of each post and page you can include sharing buttons for your readers to share your content across a range of social networks/services.

To customize your blog’s sharing options go to the Configuration → Sharing in the sidebar.

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The following services are available to be used:

  • Twitter
  • Facebook
  • Tumblr
  • Google+
  • Pinterest
  • Reddit
  • LinkedIn
  • Pocket
  • Press This
  • Email
  • Print

Customize Your Services

There are a range of standard sharing services available. By default these are simply links to the sharing service.

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However the buttons for Twitter, Facebook, Google+, LinkedIn, Reddit, and Pocket may also be displayed in “Official” mode. Official buttons will display the number of shares in real-time on your blog, as reported by the specific service, but may differ from the Share Stats within your Dashboard.

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To enable the official buttons, go down to the Button style menu and select Official buttons.

If you have enabled the official buttons, a “Pin It” hover button will automatically appear for your images.

To configure which services you are using, simply select them within the Edit visible buttons area and you’ll see them added to the preview above.

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To disable a button, select it again so that it is inactive.

You can also reorder the buttons by clicking the Reorder button. You’ll then be able to drag and drop the buttons into any order you’d like.

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Additionally, you can add a More button that contains sharing buttons that you want to display but only in a hidden dropdown by clicking the + Add ‘more’ button button.

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They will appear on your site like so:

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Note that some services are not available if your blog is marked as private.

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Customizing Sharing Settings

You can customize how the buttons behave and look with the following settings.

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  • Button style allows you to choose whether you only want the button icon or the text link or both, or if you want the full Official buttons (where available).
  • Reblog & Like allows you to choose whether or not to display the reblog and/or like button alongside the sharing buttons.
  • Show buttons on the front/archive/search results page, individual posts, pages, and media.
  • Comment Likes allows you to enable or disable comment liking on all posts.
  • Twitter username allows you to provide a twitter @username that will be included in tweets when people share using the Twitter button.

Save your changes and check out your blog to see the results.

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You can also edit the label next shown above the sharing buttons by clicking the Edit label text button at the top of the page.

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Again, be sure to save your changes.

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Disabling Sharing / Likes On Specific Posts

You can disable the sharing option and/or like button on specific posts or pages by using the checkbox(s) in the Advanced Settings for a post.

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For more information on the Like button please see this support doc.

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Share Stats

You will now be able to see what your users are sharing and what services they are using to do so in your blog stats. Only the standard share links are counted, so if you are using the “Official” buttons or the Facebook Share/Like button, then the stats for these shares will not be counted.

In the stats page, you will now see the total shares.

Total blog shares

Click on the number to see the share stats.

The share stats will show you the top sharing services on your blog. If you click on the shares numbers here, you can see the number of shares for each of your posts for this service, e.g. If you click on number of shares for Facebook, you will see all the posts that were shared using Facebook.

Top Services

Share stats also show the top posts and pages in terms of the number of shares they received. If you click on the shares here, you will see all the services used to share that post.

Top Posts

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Self-hosted/installed WordPress(.org) users can enjoy similar functionality as part of the Jetpack plugin.

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If you are having trouble showing the sharing buttons on your blog, please check the following:

  • I can’t see the buttons on the front page.
    Make sure to select “Front Page, Archive Pages, and Search Results” for “Show buttons on” setting.
  • The Twitter sharing button is using “via @wordpressdotcom” but I want it to use my Twitter username.
    To have your Twitter sharing button use your Twitter username you need to set up the Publicize feature.
  • Many of the Available Services are missing from the selection on the sharing settings page.
    If your blog is private, you will see fewer number of services listed.
  • I changed my site’s domain from to, and now my share counts are all at zero! Can I get the old share counts back? No. Those counts come directly from the social networks, not from us, and they will not migrate counts made toward a specific URL that has since changed.
  • What does the Facebook share count actually calculate? According to Facebook, if you’re using the official Facebook share button, the count includes:
    • the number of likes of your post’s URL
    • the number of shares of your URL (includes copy/pasting a link back to Facebook)
    • the number of likes and comments on stories on Facebook about your URL

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Learn more

Social Traffic: Five Ways to Make Posts More Shareable (Hot Off the Press, January 27, 2014)

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