Marketing, Social Tools

Sharing

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At the bottom of each post and page you can include sharing buttons for your readers to share your content across a range of social networks/services.

Watch the video below for a quick overview of how it works, and read below for more examples and settings.

Customize Sharing Options

To customize your site or blog’s sharing options, go to My Site(s) → Tools → Marketing:

Then select the Sharing Buttons item in the menu at the top:

Marketing → Sharing Buttons

You can add any or all of the following services to your posts and pages:

  • Twitter
  • Facebook
  • Tumblr
  • Pinterest
  • Reddit
  • LinkedIn
  • Pocket
  • Press This
  • WhatsApp
  • Telegram
  • Skype
  • Email
  • Print

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Customize Your Services

Adding the sharing buttons lets your visitors share your page or post to their preferred social network, or email or print the post/page.

Marketing → Sharing Buttons

To configure which services you are using, click on Edit sharing buttons:

Marketing → Sharing → Editing Sharing Buttons

To add sharing buttons, select the services you want to use in the Edit visible buttons area. As you do, you’ll see them added to the preview above.

To disable a button, select it again to deactivate it. You can also reorder the buttons by clicking the Reorder button. You’ll then be able to drag and drop the buttons into any order you’d like.

Sharing → Edit Visible Buttons

Additionally, you can add a More button that contains sharing buttons that you want to display but only in a hidden dropdown by clicking the + Add “More” button button.

Marketing → Sharing → Add More Button

They will appear on your site like so:

Marketing → Share → More

Some services are not available if your blog is marked as private.


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Customizing Sharing Settings

You can also customize how the buttons behave and look and where they appear with the settings in the bottom half of the page:

Marketing → Sharing → Button Styles
  • Button style allows you to choose whether you only want the button icon, the text link, or both, or whether you want to use the full Official Buttons where available.
  • Reblog & Like allows you to choose whether or not to display the reblog and/or like button alongside the sharing buttons.
  • Show like and buttons on the front/archive/search results page, individual posts, pages, and media.
  • Comment Likes allows you to enable or disable comment liking on all posts.
Sharing Options

The Official Buttons option pulls the buttons directly from services like Twitter, Facebook, LinkedIn, Reddit and Pocket. Some of the services will show the number of shares in real-time in your blog, as reported from that service.

Official Button Counts

Twitter will not show the number of shares.

Pinterest’s Pin-It Button will only show on images if you are using the Official Buttons style.

Facebook Share numbers are a total of shares, likes, and comments on Facebook.

To enable the official buttons, go down to the Button style menu and select Official buttons.

Save your changes and check out your blog to see the results.

You can also edit the label next shown above the sharing buttons by clicking the Edit label text button at the top of the page.

Edit Label Text
Edit Label Text - Adding Text

Once you change the label text, click Close, then Save Changes to publish the changes to your sharing label.


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Disabling Sharing / Likes On Specific Posts

You can disable the sharing and/or like buttons on a per-post or page basis with the checkbox(s) in the Likes and Sharing section of the editor:

Under Document Settings

Document Settings
Likes and Shares

Or, through the Jetpack icon

Likes through Jetpack

For more information on the Like button please see this support document.


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Share Stats

Stats on which services are generating the most shares are located through your WP Admin dashboard.

You can get to this dashboard by adding /wp-admin to the end of your site’s url (e.g.: example.wordpress.com/wp-admin)

Once in your WP Admin dashboard, go to Dashboard → Site Stats. Scroll down to the section labeled Totals, Followers & Shares and click on the Shares tab.

On the stats page, you will see the total shares across all your posts and pages:

Shares - Stats in WP Admin

Only the standard share links are counted, so if you are using the Official Button style or the Facebook Share/Like button, then the stats for these shares will not be counted.

Click on the number of shares, and you’ll be able to see:

  • Which sharing options are used most frequently by your readers, and which posts or pages were shared using those services.
  • Which posts and pages are shared most frequently, and which services were used to share them.

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WordPress.org Plugin

Self-hosted/installed WordPress(.org) users can enjoy similar functionality as part of the Jetpack plugin.


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Troubleshooting

If you are having trouble showing the sharing buttons on your blog, please check the following:

I can’t see the buttons on the front page.
Make sure to select “Front Page, Archive Pages, and Search Results” for “Show buttons on” setting.

The Twitter sharing button is using “via @wordpressdotcom” but I want it to use my Twitter username.
To have your Twitter sharing button use your Twitter username you need to set up the Publicize feature.

Many of the Available Services are missing from the selection on the sharing settings page.
If your blog is private, you will see fewer number of services listed.

My share counts are all at zero! Can I get the old share counts back? No. If the counts have changed due to a custom domain name change such as from mysitehere.wordpress.com to mysitehere.com or from HTTP to HTTPS #, those counts come directly from the social networks, not from us, and they will not migrate counts made toward a specific URL that has since changed.

What does the Facebook share count actually calculate? According to Facebook, if you’re using the official Facebook share button, the count includes:

  • the number of likes of your post’s URL
  • the number of shares of your URL (includes copy/pasting a link back to Facebook)
  • the number of likes and comments on stories on Facebook about your URL

My Twitter share button is not showing share counts.

Twitter has removed share counts from its official share buttons. However, you can access and see what your users are sharing and what services they are using to do so in your blog stats.


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Learn more

Social Traffic: Five Ways to Make Posts More Shareable (The WordPress.com Blog, January 27, 2014)

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