Want to know how many visits your site gets, and what posts and pages are most popular? Your stats page includes a bunch of nifty graphs, charts, and lists that show you all that and more.
The following are not reflected in your stats:
- Visits to uploaded documents and files
- GoogleBot and other search engine spiders
- Visits you make to your own publicly available blog (when logged in to your account)
- Visits by users that are logged in, and listed as admins on the blog
You can access your stats from the My Sites tab on the WordPress.com home page:
or from your WP Admin Dashboard:
You can also access your Site Stats page via the tiny stats chart in your toolbar called a Sparkline. The chart consists of 48 upright bars representing the last 48 hours of page views for the current blog, with darker lines indicating nighttime page views. The number that appears when you hover over the Sparkline is the highest amount of views per hour. Note that the toolbar will only appear when you’re logged in to WordPress.com.
Your Stats Insights page includes an overview of your site’s stats:
- Posting activity: a visualization of your posting trends, showing how many posts you published and when.
- Most popular day and hour: what time of day and day of the week your site gets the most views.
- All-time posts, views, and visitors: your site’s total posts, views, and visitors, along with your best day ever for views.
- Today’s stats: How many views, visitors, likes, and comments your site received today.
- Latest post summary: How many views, likes, and comments your most recent post received.
Your Insights page also includes recent stats about comments on your site, popular tags & categories, and your site’s followers.
Views and Visitors
When you visit your Stats page, you’ll see a chart which represents your traffic for the day, week, month, or year (depending on which filter is selected).
The two main units of traffic measurement are views and unique visitors. A view is counted when a visitor loads or reloads a page. A visitor is counted when we see a user or browser for the first time in a given period (day, week, month).
You may notice that weekly unique visitors is less than the sum of daily visitors for the same week. This occurs when the same visitor appears multiple times during the week.
You may also notice that your visitor count lags behind your views count. This is due to the way we are currently crunching the numbers. Typically a view is reported within five minutes, while it can take up to two hours to report new visitors.
This chart also includes tabs for viewing stats for likes and comments on your site in a given period.
Views by Country
You can see how many views you’ve received per country by day, week, month, and year. If WordPress.com is not able to determine your visitors’ location, their views will not be counted in this chart.
The referrers section lists other blogs, web sites, and search engines that link to your blog. A view is counted as a referrer when a visitor of the other site clicks a link and lands on a URL of your blog.
Marking Spam Referrers
Sometimes you may see referrers in your stats from sites you don’t want. If you wish, you can report those referrers as ‘spam’ and they will no longer appear in your list of referrers.
To mark them as spam, navigate to your “Referrers” section.
Each entry has a clickable ellipse next to the view count. (This works for all but a few whitelisted referrers, such as WordPress.com.)
When you click the ellipse, a red “Spam?” flag will appear. When you click the flag, the referrer link will go into your personal spam referrer block list and won’t show up in the future.
If you change your mind right away, you can click the “Undo” link that appears where the Spam? link was previously. However, once you have navigated away from the stats page, you will not be able to undo the action later.
If you mistakenly mark a site as spam, this will not affect your site’s visits or stats count; it only will keep that referrer from appearing on your stats page.
Posts & Pages
This section of stats will list the Posts and Pages which have received the most views. A view is only counted for a post or page when the permalink URL is visited, or the full post is viewed in the Reader. For example, if a visitor reads a post titled “Hello World” while viewing the home page of your blog, the view will not be counted towards the post, only towards total views.
Search Engine Terms
These are the terms, words, and phrases people use, through various search engines (i.e. Google, Yahoo, Bing), to find posts and pages on your WordPress.com blog. Please note that these do not include the terms which your readers use within your blog’s Search Widget or any other search form on your blog.
Some search engines don’t reveal search terms for privacy reasons. That’s why we don’t always know which search terms were used by visitors who arrived at your site from a search engine. When we don’t know the search terms, we show them as “Unknown search terms”.
UPDATE: In September 2013 Google started to rapidly expand the number of searches that it encrypts, which results in a higher proportion of “Unknown search terms” in your stats. According to some sources, this expansion will eventually result in encryption of all Google searches. This is being done for privacy reasons by Google when someone searches at Google.com, before a visitor arrives at your WordPress.com site. Therefore we don’t have any way to unhide the search terms. We recognize this means a loss of stats information for you and we will look for other ways to show you how users arrived at your site.
These are external links that appear on your blog, and are actually clicked by your readers. These may be (but are not limited to):
- Links you add to your post and page content.
- Links placed in comments by your readers.
- Links that appear in your blogroll.
- Links attached to the names of users who comment on your blog.
You can click the title of each module on your stats page, and scroll to the bottom of that module to download your stats. Click on the “Download data as CSV” link and download the file to your computer.
Can I use Google Analytics?
To complement our built-in stats and to give you even more information about your traffic, you can use Google Analytics with WordPress.com as part of the WordPress.com Business plan.
Do Site Stats include my own visits to my blog?
Only for private blogs. For users with private blogs, your Site Stats page will show any visits that you have made to your own blog, as well the visits of other users who have access to your blog.
How do I find out who my followers are?
On your Insights page you will see a list of your most recent followers in the Followers module. You can use the dropdown menu in that section to switch between your WordPress.com Followers and your Email Followers, and click on “View All” to view a full list of your followers. The Publicize module also shows a list of how many social media followers receive your posts through the Publicize feature.
Why don’t post/page views add up to total views?
Post/page views are included in total views, but there are many views to your site that are not a post or page URL. The front pages, category/tag/date/author archives, and searches are all examples of other views that only count towards total views.
Why doesn’t the number of referrers add up to the number of total views?
Not all visitors will land on your blog by clicking a link somewhere else. Visitors may type your URL directly into the web browser, click a link in an email, or click a link in another application which then loads the browser.
Why is the number of views less than the number of likes?
Readers may like your post without visiting your site, for example on the Reader. Since they didn’t actually visit your site, liking a post in this way does not count as a visit.
Can I track other details?
WordPress.com stats do not track IP addresses or other details not described in this document.
How can I view my RSS stats?
Followers reading your blog via its RSS feed will not count toward your blog statistics. You can, however, see the number of syndicated views each post receives on your stats pages.
Can I get stats for my self-hosted WordPress.org blog?
Yes, install the official (and free) Jetpack plugin by WordPress.com.
Can I display a hit/view counter on my blog?
Yes, use the Blog Stats Widget.
How can I view stats for days more than a month ago?
If navigating through the summary view, stats are only offered for the past month.
This date can be edited to jump to any date in Year-Month-Day format.
What users can see my site’s stats?
All of your site’s users can see the stats: Administrators, Editors, Authors, and Contributors.
- Stats Wrangling series (Hot Off the Press, June 18 – October 29, 2013)