Social Tools, Traffic

Webmaster Tools

WordPress.com provides you with built-in stats that give you lots of information about your traffic, but if you’re a stats junkie and you can’t get enough info about how people are finding your site, some search engines and social sites offer additional webmaster tools.

Verifying your site with these services is not necessary in order for your site to be indexed by search engines.

WordPress.com takes care of indexing your site and all of the necessary SEO for you without your having to do anything at all (other than blog)! This is just an extra step you can take if you’d like to gather some additional information on your site traffic that might be of interest to you.

Table of Contents

Google Search Console
Bing Webmaster Center
Pinterest Site Verification
Yandex Site Verification
Verifying your Domain with Google using DNS Records

For most sites, in order to verify your site for webmaster tools, you normally need to add a hidden “meta tag” to your page. We provide specific tools for adding the meta tag to your site.

If you have multiple domain names pointing to the same site, we recommend only verifying the primary domain.

All of the Site Verification Services can be accessed via your Tools→Marketing→Traffic screen.

Settings - Traffic - Site Verification Services

Here are instructions for how to verify your WordPress.com site with each service:


Google Search Console

(if you have a custom domain, you can also verify with Google by setting custom DNS records)

First, login to https://search.google.com/search-console with your Google account. In Google Search Console, click Add Property.

Google Search Console - Add Property
Add property to Google Search Console.

In the Select property type, select URL prefix. Using the new Domain option will not work.

Google Search Console - URL prefix

Enter your WordPress.com Site Address (including https://) and click Continue.

Next, click the “Add a Property” button. In the Verify ownership pop up, scroll down to “Other verification methods” and click on HTML Tag.

Webmaster Tools - Verify Ownership

Select the “HTML tag” option to continue.

Webmaster Tools - HTML Tag

Next, you’ll see a line of HTML code that resembles “<meta name=”google-site-verification” content=”rc2RXSkjV5rz9P2s2hTwdDsnwTu4tD-gmruKUrqBGjs” />. Copy the entire code. Leave the verification page you’re currently viewing open and go to Tools→ Marketing→ Traffic on your site in a new tab or window.

At the bottom of the traffic page, paste the code you copied into the Google field under the Site Verification Services section. Don’t forget to click Save Settings once you’ve pasted the code.

Traffic Google

Return to the Google Search Console verification page and click “Verify“.

Webmaster Tools - HTML Tag Verify

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Bing Webmaster Center

  1. Log in to http://www.bing.com/webmaster with your Live! account.
  2. Click Add a Site.
  3. Enter your blog URL in the URL box (example.wordpress.com or example.com)
  4. Enter the Sitemap URL in the “Add a sitemap” box (example.wordpress.com/sitemap.xml or example.com/sitemap.xml) and click Add.
  5. Copy the meta tag code that looks like this:
    <meta name='msvalidate.01' content='12C1203B5086AECE94EB3A3D9830B2E'>
  6. Leave the verification page open and go to Tools→ Marketing→ Traffic on your site (in a new tab/window).
  7. Scroll to the bottom and paste the code into the Bing field under the Site Verification Services section.
    Traffic Bing
  8. Click on Save Settings at the top of the Site Verification Settings section.
  9. Go back to the Bing verification page and click Verify.

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Pinterest Site Verification

  1. Log in at http://pinterest.com/ with your Pinterest account.
  2. Go to Edit Settings and click on the Claim tab.
  3. Enter your Website address if you haven’t already.
  4. Click the Claim button.
  5. Select the Add HTML tag option and copy the meta tag that looks like this:
    <meta name="p:domain_verify" content="90b0c9e0e9ce97cc165c42c4663542beb"/>
  6. Leave the verification page open and go to Tools→ Marketing→ Traffic on your site (in a new tab/window).
  7. Scroll to the bottom and paste the code into the Pinterest field under the Site Verification Services section.
    Traffic Pinterest
  8. Click on Save Settings at the top of the Site Verification settings section.
  9. Go back to the Pinterest verification page and click Next then Submit on the Submit for review window.

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Yandex Site Verification

  1. Log in or sign up at https://webmaster.yandex.com/.
  2. Once logged in, click Add site button below the webmaster headline.
  3. Scroll down and enter your Website address (URL) if you haven’t already.
  4. Click the Add button.
  5. On the next step (verification), click the tab labelled meta tag
  6. Copy the meta tag that looks like this:
    <meta name='yandex-verification' content='506a386529f57a53' />
  7. Leave the verification page open and go to Tools→ Marketing→ Traffic on your site (in a new tab/window).
  8. Scroll to the bottom and paste the code into the Yandex field under the Site Verification Services section.
    Traffic Yandex

  9. Click on Save Settings at the top of the Site Verification settings section.
  10. Go back to the verification page and click the Check button.

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Verifying your Domain with Google using DNS Records

In some cases you may need to use a DNS record, specifically a TXT record, to verify your domain name with Google.

These steps will only work if you have a custom domain name. If you are using the WordPress.com site address, you can use the meta tag option for most Google Services.

When in Google’s Verify ownership section, select the Domain property type, or the Domain name provider option. Click here for Google’s step-by-step instructions.

Google - Verify domain via DNS
Verify Domain with DNS Record

Copy the TXT record in step 2 of Google’s Verify domain ownership via DNS record page.

In your WordPress.com account, go to Domains → [yourgroovydomain.com] → Name servers and DNS → DNS Records and add a new record.

Change the Type drop down to TXT, leave the subdomain field blank, and paste the TXT record you copied from Google into the Text field. Click Add New DNS Record and you’re all set!

DNS for Verify Domain with Google
Adding your TXT record for verifying your domain with Google.

It may take up to 72 hours for Google to recognize your domain as verified

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